19: Dana Craven's Four A's of Demand Planning: Accuracy, Alignment, Accountability, and Actionability

This week, we welcome Dana Craven, the Senior Director of Demand Planning at Post Consumer Brands. With a background in Supply Chain and Marketing from Iowa State University, she's built an impressive career across the CPG and Electronics industries. Her career spans manufacturing and category management to product development, demand planning, and supply planning. Dana emphasizes the need for integrated teams and a contingency planning mindset to adapt to rapid changes in demand and supply. In this engaging conversation, Dana Craven shares her insights on the future of demand planning, the importance of adapting to new company cultures, and the unexpected turns in her career.

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