23: Solving Real-World Problems: The Co-Founders Journey with Sarah Hamer and Elle Smith

This week, we welcome Sarah and Elle, co-founders of Retail Ready, to discuss their journey from corporate careers to launching their own startup in the supply chain space. They share insights on their backgrounds, the challenges they faced, and the innovative solutions they are developing to streamline retail compliance. The discussion highlights the importance of collaboration, creativity, and the evolving landscape of supply chain management. Elle and Sarah discuss their innovative approach to supply chain management using AI, their transformative experience at Y Combinator, and the importance of community and support in entrepreneurship. They reflect on their growth, the challenges they face in the retail supply chain, and the inspiration that drives them as co-founders. Their journey highlights the significance of following one's intuition and the unexpected discoveries made in their partnership.

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